Why "Detailed Star Ratings" are a waste of everybody's time ..You may have noticed that Ebay have recently introduced
"Star" ratings in addition to the standard feedback ratings. I would
like to take a brief moment to explain why I do not leave star ratings,
and why they are actually at best useless, and at worst
counterproductive.
First, what are the star ratings supposed to be for?
Allegedly, to help buyers distinguish between the better and worse
sellers on various aspects of service. Unfortunately, in this respect
they fail quite spectacularly. Ebay's own stats show that there is no
discernable difference in the star ratings of the top 10% of sellers
and those of a 'median' seller. In fact, even the worst performing 10%
of sellers have average star ratings well above 4 out of 5 in EVERY
category. (see pic)
Orignal From: Why "Detailed Star Ratings" are a waste of time
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment